Parterre Restaurant & Bar is located in downtown Richmond, adjacent to the historic Linden Row Inn. A quaint space, with a beautiful private outdoor garden patio for additional seating, guests enjoy traditional southern fare, craft cocktails, local brews, and select wines.
Parterre presents a welcoming and intimate atmosphere and their website to invoke the same feelings. Easy to navigate, its primary function was to entice customers to dine-in or place online orders.
The Result
I began development with 2 things in mind; It should align with business goals, and, as the main restaurant, it should also align with the goals of the Linden Row Inn. The site presented a minimalist style, clean in appearance and navigation.